Facebook Chosen for Ford Explorer Unveiling

Ford CEO Allan Mulally

Fireworks and flashing lights used to be part of the hoopla used to introduce new cars from Detroit. But now it’s being done with the silent clicking of a computer mouse. The Ford Explorer on Monday was launched not on an auto showroom floor, but over Facebook.

The Explorer Facebook page has 12 selections of videos, photos and news stories to keep you informed. Ford’s Facebook community of over 160,000 fans and 50,000 Explorer friends can now see and hear interviews with Ford workers who make and market the sport utility vehicle. Four posts are YouTube videos. The Ford Fiesta was also marketed mainly online, according to MSN News.

Businesses in the Chicago area and elsewhere should know that this is the way things are going. “You’ve got to get up to speed about Facebook and Twitter,” said TreeFrogClick CEO Kevin J. Banet. “They are on the news almost every day.”