Digital Nativity puts Mary and Joseph on social media

Most businesses feel awkward about the religious meaning of Christmas. Should store clerks say “Merry Christmas” or  “Happy Holidays?”

A Portuguese web services company has plunged right into the Christmas story by producing a three-minute humorous video depicting the story of the birth of Christ as it might have occurred in today’s digital world. “Joseph, we have to talk,” says Mary via email. “I am going to be pregnant.” Then Joseph chooses from among vehicles on a car rental site, and one of the choices pictured is a donkey.

The story, put on by Excentric, which provides creative web services, shows the Nativity story played out on Facebook, Twitter, YouTube, Google, Wikipedia, Google Maps, GMail, Foursquare, and other popular sites. The Christian message hasn’t apparently turned people off; Excentric’s YouTube “The Digital Story of the Nativity” has been viewed more than three million times in its first week since its debut Dec. 13.

Check out “The Digital Story of the Nativity.”

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